The stack I actually use.

My daily driver for strategy docs, long-form writing, code review, and building agents. Opus is the one I reach for when the output actually matters.

Still the best for quick research sprints, image generation, and anything I want to hand off to a Custom GPT. Team seat is worth it.

Still the easiest way to glue any two SaaS tools together. Pairs beautifully with AI agents in the middle of a workflow.

The self-hostable Zapier. When I'm building agentic workflows for clients that need to own the data, this is the default.

The editor I write agent code in. Non-developers dismiss it and miss the point — this is how marketers actually ship AI tooling now.

The integrated CRM I still recommend for most growth-stage teams. Marketing, sales, service, ops in one spot — fewer tools, fewer seams.

If you're a creator, operator, or newsletter-first brand, this beats HubSpot every day. Clean, fast, deliverable.

The price-to-value winner for SMBs. Email, landing pages, light automation — without the HubSpot tax.

Where my own site lives. Design-first CMS that lets marketing teams ship without begging engineering.

Social graphics, decks, one-pagers, posters. The Canva AI features have quietly made this a serious design tool for small teams.

The one platform you can't skip. Pair with proper conversion tracking and PMax — the rest is just execution and budget discipline.

Advantage+ campaigns have changed the game for creative-led B2C and home services. Still requires a human to steer.

Free, non-negotiable, and everyone sets them up wrong. Get these right before you pay for any analytics "upgrade."

My go-to for SEO audits, competitor research, and AI-visibility checks. The new AIO / AEO features are actually useful.

Courses, Professional Certificates, and degrees from world-class universities. Where I go for structured upskilling on new platforms.

Connects businesses with freelancers across 500+ categories. Great for one-off specialist work when you don't need to hire.

Free, surprisingly rigorous marketing certifications. I made my whole team take the inbound and sales enablement tracks.